ASICS GEL-NYC sneakers. Athletic sneakers by ASICS with a low top paneled upper and lace closure front. Cushioned feel and finished with textured tread at the rubber outsole. ASICS began in 1949 with Mr. Kihachiro Onitsuka selling basketball shoes out of his living room. With continued advancements in shoe technology and a dedication to classic silhouettes, ASICS remains an innovator in style and sport.