At the core of this book is a very simple idea: there are no ‘laws of attraction’, no fool-proof methods or strategies for getting someone to date you. But this isn’t to say that there’s nothing to be gained from studying attraction. Based on science rather than self-help clichés, looks at how factors such as geography, physical appearance, reciprocity, and similarity affect who we fall for and why. With updated statistics, this second edition also includes new content on online dating, queer relationships, racism in dating, shyness, and individual differences. It remains an engaging and accessible introduction to attraction relationship formation for professionals, students, and general readers.