What it is: A control paste that lets you create texture with a pliable medium hold for high-textured styles that are smooth with a matte finish.Who it's for: Anyone with any hair type who wants a pliable medium hold.What it does: It's scented with Aveda's own pure-fume aroma with certified organic ylang-ylang, clove, clary sage and other pure flower and plant essences. How to use: Emulsify the paste in your hand and work through dry hair with your fingertips. Apply more product as desired.Pro tips: For a dramatic, piecey look, emulsify the paste using only your fingertips. Take individual pieces/sections of hair in your hand and slide your fingers directly down the hair. Apply to damp or dry hair prior to braiding or ponytails to keep stray hairs together and maintain a smooth, controlled style. 2.5 oz. Cruelty-free Made in the USA and can easily be recyled