What it is: A 96% naturally derived purifying shampoo formulated with micelles and white vinegar to clarify the hair without stripping natural oils.What it does: It leaves your hair feeling squeaky-clean, reset and shiny. The micelles gently remove product buildup and other impurities without disrupting the natural balance of the scalp and hair. White vinegar helps gently purify the hair. The shampoo features an invigorating aroma with notes of certified organic rosemary, peppermint and spearmint, all proven to energize, awaken the senses and improve focus. How to use: Massage into wet hair. Rinse. Follow with conditioner. Paraben-free; phthalate-free; silicone-free; synthetic fragrance-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free Cruelty-free Made in the USA