"Backlink flooding" isn't quite as old as the Egyptian pyramids, but it's pretty close! As soon as the first webmaster figured out it was possible to manipulate Google's page-ranking algorithm, somewhat, by increasing the number of links that pointed to his/her home page, backlink flooding was invented. What's new in Colin Edwards' approach to backlinks is to bring together all of the major backlink techniques in one place, and show you how to apply them in a standardized, coherent, disciplined fashion. Rather than hop from one method to another and back again, Edwards shows you how to flood the web with backlinks in a stepwise, linear fashion. Edwards' process is certain to help you increast the effectiveness and efficiency with which you create backlinks, all the while keeping sight of your major goal: improve your page ranking on search engines and sell more product. It's all about money, after all, isn't it?