Be a Person - non-profit executive edition Social media books are a dime a dozen, but this book presents everything a non-profit executive needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. Topics in the executive version include why social media is relevant to non-profits, how to create social media strategies, the 10 commandments of social media, and how to engage with social media. Written in an easy, informal, non-technical style, the book presents everything executives need to understand how to build a social presence online - Fast!