What it is: A pencil featuring a custom goof-proof tip that instantly shapes, defines and fills in your brows.What it does: The wide base of the easy-to-use tool can be used to fill and shape, building color with a couple of strokes. Then, use the pointed edge to define the tail of your brow. The soft, glide-on color creates naturally full, beautiful brows and the spoolie brush effortlessly blends the 12-hour waterproof color.Research results:In a consumer panel survey of 109 women after one week:- 95% said it was easy to fill and shape brows.- 94% said it gives beautiful brows on the first try. How to use: Use the wide part of the custom tip to shape and fill brows, using a couple of strokes from the start to your arch to build color. Use the pointed edge of the tip to define the outer end of your brows. Blend with the spoolie brush for full, natural-looking brows.Pro tip: Layer Benefit's cult-favorite Gimme Brow+ (sold separately) over Goof Proof Brow Pencil to add a look of volume and natural-looking fullness. Made in Japan Winner of Allure magazine's 'Best of Beauty' Award for Best Brow Pencil, 2018