What it is: A mascara inspired by hair rollers that gives lashes super curl and lift for a wide-eyed look.What it does: Its patent-pending hook-and-roll brush features tiny custom-designed hooks to catch, lift and curl even short and straight lashes. It holds for 12 hours, is easy to remove and contains provitamin B5 and serine, which are known for their lash-conditioning benefits. How to use: The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from the base of your lashes to the tip.Pro tips: For super curl and length, apply Roller Lash first to curl and lift your lashes, then layer with your mascara. Made in the USA