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Beyond Sticky: Get off the commodity hamster wheel and create a bank brand people love
Barnes and Noble
Beyond Sticky: Get off the commodity hamster wheel and create a bank brand people love
Current price: $14.99
Barnes and Noble
Beyond Sticky: Get off the commodity hamster wheel and create a bank brand people love
Current price: $14.99
Size: OS
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This book is filled with guidance on building a value-driven brand by working through all departments in the bank. Not just for marketers, the sticky bank brand of the future is also built by human resources, operations, sales, and all other departments within the bank working together. With sections on branding, business development, customer experience, culture, and innovation,
includes exercises to help bank executives break free from the commodity mindset and create new value offerings for their bank and its customers.
This is a must read for bankers who want to stop chasing hot money and lowball pricing and start generating goodwill and loyalty like never before.
shows the way to break out of an increasingly competitive and ever-changing marketplace.