Promote your product using the most visceral form of social media-online video
Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.
Beyond Viral
gives you the tools and tricks to successfully use online video to reach your business goals.
Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians
Foreword by veteran vlogger David Meerman Scott
First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting
Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making
Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by
.