Billy Reid is focused on making elevated wardrobe staples with the values of quality, integrity and community that were instilled in him growing up in small town Louisiana. In building his studio in Florence Alabama, away from the typical fashion hubs, he's singularly committed to creating styles with a lived-in luxury that will only get better with age. Crafted in an incredibly lightweight, airy, loose weave cotton, he gave the timeless gingham patterned shirt a comfortable, warm weather upgrade.