What it is: A professional hair dryer with an 1875W brushless motor that dries hair quickly, delivering smooth, shiny locks. What it does: This hair dryer is designed with GrapheneMX infused into the coils, which is a proprietary complex of natural minerals and Graphene, the most effective heat conductor and ion booster. It delivers fast styling power and exceptional frizz control while the natural minerals penetrate hair for superior conditioning, smoothness and shine. It's healthier and less damaging for the hair. Cruelty-free