The author digs deep and discusses the psychological mind frame within the black community analyzes why African Americans secures only 61% of the White "man" and/or American income, why many African Americans prefer to maintain and stay on a "good job" until retirement or up until their death rather than own and operate their own business. This book breaks down the levels of why African American consumers only spend roughly 3-4% of their $600 billion dollar income within African American businesses. Topics covered include present, historical and today's poverty, building generational wealth, obstacles to development, and black consumers and entrepreneurs.