What it is: A purple-toning, blonde-enhancing shampoo that quickly neutralizes brass while the moisture-rich formula boosts vibrancy, softness, and shine.Hair Type: Fine, Medium, and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns:- Brassiness- Color Safe- Color FadingKey Benefits: - Tones Blonde Hair- Softens, Strengthens, Hydrates, and Adds Shine- Squalane Helps Restore Moisture, Brilliance, and ShineHighlighted Ingredients:- Purple Rice: Helps soften and strengthen hair.- Squalane: Ultra-emollient conditioning agent that replenishes moisture balance.Ingredient Callouts: Free of parabens, mineral oil, and sulfates SLS & SLES. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: Quickly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for seven times reduced brassiness and a brighter, more vibrant look*. (*When used as a system of Blonde POP Shampoo, Blonde POP Conditioner, and L.A. Blonde Treatment Spray.)