What it is: A kohl-pigmented volumizing mascara that delivers high lash drama by creating extremely black, stretched-out lashes in an instant. It pairs perfectly with a smokey eyeshadow look. What it does: Smokey Eye Mascara is a the long-wearing formula that holds its own against flaking, smudging, sweat and humidity. It builds volume lash by lash as opposed to traditional volumizing formulas that create the appearance of volume by clumping lashes together. Plus, a thicker brush base evenly combs through eyelashes from roots to ends while a tapered tip grabs those small, hard-to-reach lashes. How to use: When applying mascara, hold the wand parallel to the floor and brush from the base of the lashes to the tips, rolling the brush as you go. Pair with eyeshadow and eyeliner as part of your makeup routine.Pro tips: The blackest black mascara offers instant definition and makes your eyes stand out the most. 0.17 oz. Paraben-free; sulfate-free; phthalate-free; sulfite-free; gluten-free