Kaizen is one of our core values at Trader Joe’s. Based on a Japanese business concept, kaizen boils down to a commitment to make marginal improvements all the time, every day. Or course, this approach applies to our product development, and you can witness the results in our new Bolognese Style Tomato & Beef Pasta Sauce. For many years, we sold Bolognese Style Tomato Meat Pasta Sauce. It was good, but we thought it could possibly be more meaty and more flavorful. To accomplish this, we reached out to one of our suppliers who makes sauce for a famous NYC Italian restaurant. They knew just how to proceed, beginning with 100% imported Italian tomatoes that have a sweeter profile, ensuring a less acidic, better tasting sauce. To make it meatier, they brilliantly… added more beef! In fact, this new sauce contains 9% beef, compared to the 6% in our previous Bolognese (6% is the industry standard). It may not seem like a lot more, but once you taste it, you’ll definitely see the difference!