Brand Real turns your brainwave into a business.Did you know that 90% of startups fail? That's because it takes more than a great idea, money and passion to turn your concept into a thriving organization. You need a thorough and decisive strategy, built on some fundamental principles of branding and shaped by specialist knowledge and experience.That's exactly what Brand Real has to offer.Written by a leading branding professional to set startup entrepreneurs on the road to success, Brand Real gives you everything you need to build an effective, values-based and flexible organization, where people are happy to work.Topics include: Identifying your brand's big ideaEstablishing your brand identityPerfecting your brand story and visual identityCommunicating your brand promiseDelivering authentic valueThe evolution of media and multidirectional communicationsCultural and linguistic considerationsIt also features contributions from 20+ experts and specialists, covering the practical tasks that face every startup entrepreneur: Writing a business planCreating a marketing planSocial media for startupsInbound marketing for brand activationIntellectual PropertyLaunching and activating your brandTemplate for a creative briefGet Brand Real and give your startup the best possible chance of succes