Wealthy Mexican Emilio Fernandez puts a million-dollar bounty on the head of Alfredo Garcia, who has seduced and knocked up Fernandez's daughter. Trouble is, Alfredo Garcia is already dead and buried. Barkeep Bennie (Warren Oates) is appointed by two of Fernandez's hit men (Robert Webber and Gig Young) to travel to the small town in whose cemetery Garcia is interred, planning to dig up the body and recover the head; along the way, he meets and falls for prostitute Elita (Isela Vega), who had become involved with Garcia. But these two fail to anticipate the arrival of fellow corpse-seekers, equally desperate to collect the bounty.