What it is: A moisturizing shampoo that nourishes and defines curly, coily and wavy hair without stripping curls of much-needed natural oils.Who it's for: Ideal for those with wavy (2C), tight (3A, 3B, 3C) or coily (4A, 4B, 4C) hair.What it does: This shampoo is formulated with naturally derived cleansers that remove dirt and buildup without stripping curls of needed moisture. Fortified with rice amino acids, Curl Charisma penetrates the hair shaft to effectively lock out frizz-causing environmental moisture.Key ingredients:- Tomato-fruit ferment seals the cuticle to ensure hair dries consistently, allowing for uniform curl formation- Ultrahydrating shea butter and avocado oil increase hair softness and enhance the body of curls without weighing them downHow to use: Apply the shampoo to wet hair and massage vigorously for about 30 seconds as the lather builds, then rinse. If your hair has extra buildup, rinse and repeat. Follow with your conditioner. 8 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of DEA and dyes Cruelty-free Black Owned/Founded