What it is: An ultra-hydrating, sulfate-free shampoo that strengthens damaged hair and helps prevent future breakage.Who it's for: Ideal for all hair types and textures.What it does: This fortifying shampoo cleanses without stripping the hair of its natural oils and nourishes without weighing hair down. When used with the Briogeo™ Don't Despair, Repair!™ collection, it supports hair's strength, shine and silkiness and improves the long-term health of dry or damaged hair. It is formulated with 95% naturally derived ingredients and the brand's proprietary NOVA Complex that fortifies, nourishes and protects hair.Key ingredients:- B vitamins: improves the texture of the hair and adds body and sheen; helps repair split ends and restores nourishment to hair damaged by heat and/or chemical treatments- Algae extract: rich in minerals, amino acids, antioxidants and vitamins to nourish and strengthen the hair and the scalp from free-radical damage- Rosehip oil: provides essential fatty acids which are crucial in maintaining hair hydration and controlling frizzHow to use: Apply the shampoo to wet hair and massage from root to tip, then rinse. For best results, follow up with Don't Despair, Repair!™ Deep Conditioning Mask or Super Moisture Conditioner (both sold separately). 16 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of DEA and artificial dyes Cruelty-free Made in the USA Black Owned/Founded