What it is: A shampoo that effectively restores a silky sheen to dry, brittle and overall lackluster locks. Who it's for: Ideal for those with frizzy, dry or damaged hair.What it does: It's infused with Briogeo's signature blend of ultranourishing rosehip, argan and coconut oils. The coconut oil penetrates the hair shaft to nourish and repair from the inside out, sealing the uplifted cuticle to lock in moisture and lock out environmental impurities. Argan oil provides extensive conditioning to restore luster and diminish frizz, while antioxidant-rich rosehip oil shields strands from free-radical damage. How to use: Apply to wet hair and vigorously massage for about 30 seconds as the lather builds, then rinse. If your hair has extra buildup, rinse and repeat. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of artificial dyes and DEAs Cruelty-free Vegan Made in the USA Black Owned/Founded