No MBA Required!
In this memoir of business and life, Keith Byrd takes you on his journey from High Point, North Carolina, "a low-income, mixed-race, rough neighborhood that taught you to grow up quick," gaining discipline and leadership experience in the U.S. Marines Corps, and then developing his innate sales ability at UPS, to creating generational wealth through rapid entrepreneurial success.
During the 2008 recession, alongside fellow UPSer Travis Burt, Byrd took the leap to act on his vision of leveraging their skill set and knowledge to act as a consultant for the customer. Through founding Transportation Impact, Byrd and Burt pioneered the now burgeoning industry of third-party parcel contract negotiation consulting. With the business model they laid out on thirty-three whiteboards in a beachside vacation rental, they hit upon a formula that-with one key tweak-resulted in over forty percent annual revenue growth for many years . . . and an extraordinary nine consecutive placements on the Inc. 5000.
A true American Dream story,
Broom Closet to Park Avenue
takes you through the nitty gritty of creating and growing a company from the ground up-one that nearly got shut down by UPS before it even started. Throughout, Byrd employs vision, hard work, a vast network of genuine relationships, and his fierce determination to be the best.