Most leaders know that a winning, engaged culture is the key to attracting top talent—and customers. Yet, it remains elusive
how
exactly to create this ideal workplace —one where everyone from the front lines to the board room knows the company’s values and feels comfortable and empowered to act on them.
Based on Ann Rhoades’ years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures,
Built on Values
reveals exactly
leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return, as proven by Rhoades’ work with JetBlue, Southwest Airlines, Disney, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, and P.F. Chang’s China Bistros.
provides a clear blueprint for how to accomplish culture change, showing:
How to exceed the expectations of employees and customers
How to develop a Values Blueprint tailored to your organization’s goals and put it into action
Why it's essential to hire, fire, and reward people based on values alone, and
How to establish a discipline for sustaining a values-centric culture
helps companies get on the pathway to greatness by showing the exact steps for either curing an ailing company culture or creating a new one from scratch.