What it is: A moisturizing, curl-loving gentle shampoo enhanced with a rich blend of oils and butters that detangle, reduce frizz and leave hair shiny.Who it is for: Ideal for all diameter and curl types: coily (4C-4A), curly (3C-3A), Wavy (2C-2A). Safe for untreated, color-treated, dry or damaged hair from heat, chemicals or physical styling.What it does: This color-safe, oil-infused shampoo helps reduce frizz while moisturizing and detangling strands. The gentle formula leaves hair shiny.Key ingredients:- Blend of oils (avocado oil, coconut oil, jojoba oil): deeply hydrates hair- Blend of butters (cocoa butter, shea butter): deeply hydrate hairHow to use: Massage throughout wet hair and rinse thoroughly. Follow with Curl 3-in-1 Conditioner (sold separately).Pro tips: When shampooing, use small, stationary, circular movements on scalp to avoid tangling. Paraben-free; phthalate-free; mineral oil-free; formaldehyde-free; sulfate-free Safe for color-treated hair Cruelty-free Made in the USA