Business Anthropology: The Basics
is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.
Topics covered include:
Defining applied, design and digital anthropology
Explaining key research methods and approaches used in industry, government, and non-profit sectors
Investigating issues internal to an organization that assist in managing change
Covering topics like marketing communications, user experience, product development and entrepreneurship
Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
Discussing approaches to encourage public conversation about social issues
is an essential read for students and faculty approaching the subject for the first time.