What it is: An ultra-volumizing mascara that transforms your lashes.What it does: This vitamin-enriched, clump-resistant formula deepens, darkens and thickens while the curvy, hourglass-shaped brush evenly coats lashes from roots to tips.Research results:In a consumer study of 30 women:- 94% saw immediate volume- 97% saw an increase in length- 93% said the mascara was easy to removeHow to use: To avoid dark, messy circles, apply mascara to the top side of your lower lashes. Lashes are naturally thicker at the roots, so apply mascara on your tips first to thicken them. Sweep on mascara from root to tip. To get them truly voluptuous, brush on mascara in thin layers, applying as many coats as desired. 0.37 oz. Paraben-free; phthalate-free Made in the USA