"Coffee House Press one-ups all boring Kickstarter campaigns with Catstarter, a campaign to fund a book on cat videos."— "Coffee House Press's upcoming book, titled , takes the opportunity to examine a seemingly irrelevant subject from new perspectives—from 'the line is between reality/self on the internet' to 'how cat videos demonstrate either that nothing matters, or that any art matters if anyone thinks it does.' Thus, it's an earnest attempt to uncover more about human nature—especially in today's internet-driven world."— Fifteen writers, all addressing not just our fascination with cat videos, but also how we decide what is good or bad art, or art at all; how taste develops, how that can change, and why we love or hate something. It's about people and technology and just what it is about cats that makes them the internet's cutest despots. Contributors include: Sasha Archibald, Will Braden, Stephen Burt, Maria Bustillos, David Carr, Matthea Harvey, Alexis Madrigal, Joanne McNeil, Ander Monson, Kevin Nguyen, Elena Passarello, Jillian Steinhauer, Sarah Schultz, and Carl Wilson.