What it is: A pre-styling cream that harnesses Dyson’s Triodetic™ technology to flexibly lock in heat-styled hair and create touchable, long-lasting hold with a lightweight, natural feel. Available in four formulas, each precisely blended with ingredients to deliver the best results for your specific hair type.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Hold & Style Extending- ShineKey Benefits: - Provides 2X longer hold.¹ Without the crunch.- Up to 50% less frizz.¹- Conditions the hair surface.Highlighted Ingredients:- Chitosan: Locks in flexible hold.- Argan Oil: Reduces frizz.- Grapeseed Oil: Seals in shine.*Dyson uses chitosan derived from oyster mushrooms, not shellfish in our styling range. Mushroom-derived chitosan offers a sustainable and non-allergenic solution for our active ingredient.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan.What Else You Need to Know: Conventional retention products create a glue-like bond between strands, leaving hair feeling crunchy. In response, Dyson has developed a lightweight retention product that conditions each individual hair while locking in your style. These formulas transform from cream to a sheer serum in the hand, for even application. Select a formula based on your hair type and texture. - Light Conditioning for Straight to Wavy Hair, best suited for hair that is easily weighed down - Rich Conditioning for Straight to Wavy Hair, best suited for hair that needs more intensely nourishing ingredients - Light Conditioning for Curly to Coily Hair, best suited for hair that is easily weighed down - Rich Conditioning for Curly to Coily Hair, best suited for hair that needs more intensely nourishing ingredientsBlends of botanical oils are tailored to each hair type (grapeseed oil for light conditioning and argan and castor oil for rich conditioning) in a formula that conditions the hair’s surface, reducing frizz and protecting natural shine. Chitosan, an ingredient derived from oyster mushrooms, allows each strand to move, flex, and recall its style in unison with the rest. Each bottle contains the equivalent of four to five oyster mushrooms’ worth of chitosan.Caveats:¹vs. untreated hair*Dyson uses chitosan derived from oyster mushrooms, not shellfish in our styling range. Mushroom-derived chitosan offers a sustainable and non-allergenic solution for our active ingredient.Fragrance Description: A unique and subtle blend of green and floral notes, Dyson’s signature fragrance unfolds with bergamot, basil, and tangerine.