What it is: A mascara that offers a next-level lift for your lashes without pinching, pulling or tugging. What it does: The mascara's formula and brush work together to help instantly lift, curl and lengthen lashes, keeping them lifted for up to 24 hours-no curler required. Its weightless gel formula features flexible polymers that keep your lashes feeling featherlight while delivering an all-day upturned lash look that makes eyes appear bigger and brighter. The inner curve of the brush scoops up every lash while the outer curve helps set and hold lift and place. It's resistant to sweat, rain, humidity and tears, but rinses off easily with warm water thanks to poly-thermal technology. No makeup remover, no harsh tugging.Research results:In a clinical test on 11 women after 24 hours of use:- Participants said it instantly lifted and curled lashes by 50% and lengthened by 47%In a consumer tested on 120 women after one week of use:- 89% said lashes immediately looked lifted- 89% said the mascara stayed all day- 88% said lashes felt weightless all day- 87% said eyes immediately looked brighterHow to use: Starting at your lash roots, wiggle the inner curve of the brush to your lash tips. Repeat to build. For optimal effect, briefly press and hold the outer curve of the brush against your lashes to set and lift curl. To remove, use your fingertips to splash warm water on your lashes several times and press gently. The mascara will slide right off. You can also wet a cotton pad with warm water, press it to your eye, then wipe it away. It's not recommended for use with makeup remover.- 0.34 oz.- Fragrance-free- Ophthalmologist tested- Allergy tested- Safe for use with contact-lens wearers