Whether you coach a team, you’re a parent, you’re a CEO, or you simply want what’s best for your friends and family—you are a coach. And as a coach, it is your duty to help the people you love become the-best-version-of-themselves. Behind every great athlete is a string of great coaches. They come into our lives at different times for different reasons, to teach us many lessons or to teach us just one lesson. Behind every game-winning play, you’ll find a coach demanding better. Behind every grueling stride toward the finish line, you’ll find a coach pushing, sweating, encouraging. Behind every difficult life decision made—and made well—you’ll find a coach who knows what reaching your true potential looks like. Within these pages, you’ll find encouragement and wisdom from the world’s greatest coaches and athletes—including Vince Lombardi, John Wooden, Muhammad Ali, and more—to help you coach with great courage and to be coached with great humility.