Home
Competitive Strategies: Managing the Present, Imagining Future
Barnes and Noble
Competitive Strategies: Managing the Present, Imagining Future
Current price: $129.99
Barnes and Noble
Competitive Strategies: Managing the Present, Imagining Future
Current price: $129.99
Size: Hardcover
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.