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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising / Edition 3

Barnes and Noble

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising / Edition 3

Current price: $87.00
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising / Edition 3
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising / Edition 3

Barnes and Noble

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising / Edition 3

Current price: $87.00

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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

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