Home
Consumer Behaviour: Perspectives, Findings and Explanations
Barnes and Noble
Consumer Behaviour: Perspectives, Findings and Explanations
Current price: $58.95
Barnes and Noble
Consumer Behaviour: Perspectives, Findings and Explanations
Current price: $58.95
Size: Paperback
Loading Inventory...
*Product information may vary - to confirm product availability, pricing, shipping and return information please contact Barnes and Noble
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.