Content in the Digital Age by Anita Joseph deals with various aspects of digital content creation and opportunities and challenges here for businesses, small enterprises and content creators/strategists/media professionals and freelancers etc. Digital content creation and marketing is an endeavour that requires specialised skills and extensive expertise. It is no longer ''just'' an activity, but is the cornerstone of the growth and progress of any business venture. Not only does it require great skill and finesse, but it also requires a keen eye on the market, extensive research capabilities, a creative mindset and great agility. So, how does one begin? What are the content basics that anyone venturing into the digital space must know? What does it take to be a successful digital content creator/marketeer? This book answers these questions and opens a window into this limitless world full of potential and opportunity. It also features entrepreneurs who have used the digital/social media effectively to transform their businesses into thriving entities in today's competitive market.