Counter Culture is a must-read for employees, managers, owners, or even someone looking for their first job in counter service. Delight the customers you have, attract the customers you want, and make even a 2-minute interaction matter. This hospitality guide will help you get the job, understand the value of connecting with people, level up your skills, and inspire you in your quest to provide exceptional service. Quick-hit essays and thought-provoking advice from leading counter service experts drive this engaging book about making the customer experience vibrant for both employees and guests. Joshua Farrell will reveal how you can raise standards of counter service to new heights while creating the most valuable business asset there is: repeat customers.