The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors. In , one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena , shares his story about creating a thriving business and building rewarding work environments. is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea.