This book discusses management philosophy based on case studies in companies in Japan, Korea and China. In an era of increasing globalization and the internet society, it is time for companies to re-examine their mission and existence. Repeated corporate scandals and global environmental issues have revealed the need for CSR (corporate social responsibility) and business ethics. At the same time, cross-cultural conflicts in the workplace highlight the necessity for management to integrate multiple values. In other words, the importance of value in a company has to be reconsidered.