Garry Whannel’s text broke new ground when it was first published in 1983. Its polemical discussion brought sports as cultural politics into the academic arena and set the agenda for a new wave of researchers. Since the 1980s sport studies has matured both as an academic discipline and as a focus for mainstream political and public policy debate. In , Garry Whannel revisits the themes that led his first edition, assessing their 1980s context from our new millennium perspective, and exploring their continued relevance for contemporary sports academics. This revisited volume will appeal to undergraduate students and researchers in sports and cultural studies. is Professor of Media Cultures and Director of the Centre for International Media Analysis at the University of Bedfordshire. His previous books include , (co-authored with John Horne and Alan Tomlinson) and (co-edited with Andrew Goodwin), all published by Routledge.