Core Strength Shampoo - CORE STRENGTH FORTIFYING WASH 12OZBenefitsVery gentle cleanser that gets rid of dirt and product build-up without stripping the hair of moistureEnriched with proteins at low dosage, it can be used frequently without the risk of protein overloadBalancing protein-rich and moisturizing products in your routine is key to strengthen and protect the hair against damage. The more damaged and porous your hair is, the more protein-rich products you should useSafe for color-treated hairSuitable for frequent washesVegan, cruelty free, clean ingredients and curly girl friendly (no sulfates, silicones or drying alcohols)Designed for all curls and texture types, this product is also suitable for straight hairKey IngredientsGentle cleansers that don't strip hair's natural oilsPowerful patented active that targets and fortifies hair bondsHemp Seed & Rice Protein complex, completely plant-based alternative to animal keratin that helps the hair look stronger and more elasticBlend of nutrient-rich superfoods (Prickly Pear, Kale, Guava, Shiitake Mushroom, Blackcurrant and Pumpkin Seeds) - Core Strength Shampoo