What it is: A buildable hold curl styling gel that provides moisture, shine and flexible definition. Who it's for: Ideal for all hair types.What it does: The Soufflé has been designed for those of you who feel gels make their curls feel dry and stringy. This silky custard has been enriched with moisturizing ingredients like babassu and shea, so it is a moisturizer and a styling gel all in one! Its semisolid texture will melt into a serum between your hands and spread easily on the curls to bring definition, bounce and buildable hold. How to use: Rub the product between your hands and apply on soaking wet hair with the 'praying hands' method, smoothing from top to ends. Flip your head upside down and scrunch gently with upwards motions to encourage curl to spring back and form their pattern. Air dry or diffuse. Make sure you flip your head in all directions while drying to increase volume. Do not touch hair while drying. Once completely dry, scrunch again to 'break the cast'. Made in the USA