The problem with customer service is that it is often made out to be more complicated than it really is. Customer service should address the interests of both the business and the customer but this sometimes is more difficult than it should be. The chief problem is that the business, the employees and the consumers never seem to understand each others role in the process and because of this the needs of everyone are often not considered by all parties involved. "Customer Service - Three Perspectives" is the one book that looks at the customer service process from three different perspectives. We examine the customer service process from the point of view of the business, the employee and the consumer. Only when everyone realizes and understands the others role in the process can everyone get the most of what they want and need out of that process. It's easy to understand each others role once it is spelled out for you and that is exactly what "Customer Service - Three Perspectives" is all about. making sure that everyone gets the best out of every customer situation. "Customer Service - Three Perspectives" gives everyone what they need to create the perfect "win-win" resolution to every problem and to create the very best customer experience. All contained in one easy to read volume designed to get results fast! "Customer Service - Three Perspectives is a collection of three books on the customer service experience contained all in one book. It is a reference you are going to want to have in your personal library and in your companies library as well.