is an indispensable insight into the mind of one of America's most legendary creative thinkers. Packed with lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. Derived from the incomparable life of 'Master Communicator' George Lois, all entries are written and compiled by the man the called 'prodigy, , founder of agencies, creator of legends'. Each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success. From identifying your heroes to believing in yourself; the ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it be communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, , is a must for anyone – whether in business, design, advertising or the visual arts – on a quest for success.