Let's get to the heart of the *madder*: The Damson Madder Keeley Skirt features a midi length, elasticated waist, and embroidery detail at the hem. Let's get to the heart of the *madder*: The Damson Madder Keeley Skirt features a midi length, elasticated waist, and embroidery detail at the hem. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.