The Damson Madder Persephone Midi Dress features a drop-waist with princess seams, bow embellishments, and a relaxed fit. The Damson Madder Persephone Midi Dress features a drop-waist with princess seams, bow embellishments, and a relaxed fit. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.