Let's get to the heart of the *madder*: The Damson Madder Persephone Dress features a drop waist, princess seams, and black velvet bows. Let's get to the heart of the *madder*: The Damson Madder Persephone Dress features a drop waist, princess seams, and black velvet bows. Damson Madder was born out of a desire to make exciting designs, responsibly. From their North London studio, they craft playful, ultra-feminine designs meant to be worn again, and again (and again!). Think maximal style, minimal impact.