empowers people to be their own boss by tapping into their vocational passion, exploring opportunities and creating a venture that resonates and is a good fit. It is an invaluable resource for individuals who are starting a business or making career choices. "Sullivan applies a refreshing amount of altruism to her choice of categories that should give would-be entrepreneurs a sense of purpose as they consider what direction to take. Clearly and cogently written, a thought-provoking book that provides useful guidance to entrepreneurial risk takers as well as a treasure trove of potential business ideas." -- Passion increases the potential for success and can emotionally support a person through all kinds of hurdles. , looking at areas where there is a demand and then creating a niche. to identify ideas that resonate and are a good fit. to learn the potential viability of their chosen ventures. It involves looking at trends and kinds of businesses that could do well, even in weak economies, for well-managed enterprises. Maya Sullivan helps empower people to be their own boss through seminars, talks and startup consulting. She has an MBA and her career includes being an accounting and operations manager, financial analyst, stockbroker and entrepreneur. "Sullivan ... seeks to increase the odds of success in this in-depth informative guide. ... While Sullivan doesn't claim to have a roadmap to success, she does arm readers with knowledge that will be handy in getting there. "-- "Dare To Be Your Own Boss ... "is as thoroughly 'user friendly' as it is informed and informative. Very highly recommended for community and academic library Small Business Entrepreneur instructional reference collections..." -- "This book contains critical information for those ... who are considering embarking on the road to self-empowerment." ... If you are thinking about becoming your own boss, this book is indeed quite helpful in helping you think through and sort out the issues. ... If you are thinking about becoming a first-time entrepreneur, you will likely find this book very useful." --