In , Iddo Tavory and Stefan Timmermans provide a how-to guide filled with tricks of the trade for researchers who hope to take excellent qualitative data and transform it into powerful scholarship. In their previous book, Timmermans and Tavory offered a toolkit for innovative theorizing in the social sciences. In this companion, they go one step further to show how to uncover the surprising revelations that lie waiting in qualitative data—in sociology and beyond.   In this book, they lay out a series of tools designed to help both novice and expert scholars see and understand their data in surprising ways. Timmermans and Tavory show researchers how to “stack the deck” of qualitative research in favor of locating surprising findings that may lead to theoretical breakthroughs, whether by engaging with theory, discussing research strategies, or walking the reader through the process of coding data. From beginning to end of a research project, helps social scientists pinpoint the most promising paths to take in their approach.