This book is a stand-alone component of the Data Literacy Fundamentals course: https: //dataliteracy.com/courses/data-literacy-fundamentals/. A digital copy of the book is included with the course. The vast majority of people in the world today do not receive a formal education that adequately prepares them for the level of data literacy required of them in their careers and by their communities. As a result, many are being left behind by the transition to data-driven dialogues and decisions all around them, and they're seeking ways to break down the barriers that are preventing them from participating. by Ben Jones covers foundational topics such as the overall goal of data, various ways of measuring and categorizing the world, five different forms of data analysis and when they apply, pros and cons related to how we display data in tabular or graphic form, and the way teams work together to convert data into insight. This book has been written for anyone who is just getting started with data and who wants to feel more confident in their understanding of what it is, what it isn't, and what it's used for. This invaluable resource will cure you of your "dataphobia", teach you the basic concepts of data, and set you on a path of learning that will ultimately result in fluency in the language of data.