What it is: A smoothing shampoo that gently cleanses frizzy or unruly hair, creating softness and shine.Who it's for: Anyone with coarse or frizzy hair.What it does: The soft and creamy foam formula gently cleanses the hair and enhances smoothness and elasticity. How to use: Apply a small amount to wet hair and gently massage into scalp, lengths and ends of hair. Repeat if needed. After rinsing out, follow with conditioner. 8.45 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc Cruelty-free Made in Italy