What it is: An all-in-one shampoo and conditioner featuring a light cleansing cream that gently removes impurities and makes the hair extremely soft.Who it's for: Ideal for wavy to very curly hair. How to use: Apply a generous amount of product to damp hair, gently massaging in. Leave on for 5 minutes, then rinse. Applying conditioner is not necessary. Every third shampoo, alternate using LOVE/Curl Shampoo and Conditioner or Hair Mask.